Elizabeth McGuane
Talk brief
Products often start growing organically, even chaotically. But at a certain point, it becomes crucial to define the future of your ecosystem, so you can focus your investment and empower teams to make better decisions. UX can play a pivotal part in that process by simplifying key concepts and creating a clear model of the future. Elizabeth will talk about how her skillset as a content strategist has helped her describe the fundamental parts of complex products — and how those same skills can help your product not just grow, but evolve.
About the Speaker
Elizabeth leads UX — including design, content strategy, research and UX development — for Shopify’s app platform, creating experiences for the developers who make apps and the Shopify merchants who use them. A content strategist who has worked in UX for 13 years, she previously led the content design practice at Intercom.

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