Grab a Spot
  • Wednesday, January 31, 9:30 am

Metrics for Impact: Elevating Design in the Business Landscape

  • Sandra Griffel
  • ,
  • Experience Design Director
  • ,
  • denkwerk
Join the Session

About the Speaker

As Experience Design Director at denkwerk – one of the leading digital agencies in Germany – Sandra Griffel has been responsible for the development and implementation of highly innovative digital products, B2B and B2C services and complex platforms for more than 20 years. As a lighting role model, she is experienced in leading interdisciplinary teams of experience and strategic designers as well as analysts / researchers in developing sophisticated, insight-based and cutting-edge solutions that uncompromisingly align key business drivers with user needs.

About the Session

Effective use of metrics offers a compelling way to highlight the importance and impact of design in business. Too often, design is associated only with branding and usability, even though designers today influence a wide range of business innovations. We show how a sophisticated but simple system of metrics and key indicators, based on qualitative and quantitative data, can be built and maintained across different areas of the business. These metrics are critical to clearly quantify the impact of design on user experience, business success and the environment.

The framework we developed has already been applied by various clients and presented several times within the community via workshops and talks at conferences and media formats (Interaction 23 Zurich, Redux IXDA Berlin, W&V Podcast, LinkedIn Live Event, Service Design Global Conference 23 Berlin, PUSH UX Munich).

Early Bird Tickets

Workshop tickets will be announced next week

All prices are in USD

LEARN FROM THE BEST

Speakers & Panelists

Got Questions?

FAQs

What is the cancellation policy, in case something comes up and I cannot attend anymore?

While the time is going to fly by fast, we do understand it’s tough to estimate your workload, schedule, and life in advance.
You can get a 100% refund if you cancel up to a month before the summit. You can also request a 50% refund up to two weeks before the summit.

Do you have any hotel recommendations?

We’re working on getting some preferred rates for hotels close to the summit venue. We’ll keep you posted.

What does the summit price include?

Your ticket includes the access to the conference, an invite to the summit app and slack group. You’ll also get access to the DLS official party, some way cool swag, and all the fun activities we have planned at the event.

I need a visa in order to come to Canada for the Design Leadership Summit. Can you help with this?

Yes, we can write you a letter of recommendation for you to apply for a visa. Email support@designx.community your name, business address, and ticket order number. Please check with your local government office for any visas waiting periods

I'd love to get more information about the summit. How can I do that?

You can sign up for our email list and be the first to know about tickets sales, agendas, and other Design Leadership Summit previews.

About The Community

We are one of the leading conferences for design leaders. Our mission is to foster design leadership skills by bringing some of the world’s best design leaders together for sharing and learning.

An Initiative of DesignX Community Inc.

Support The Community

Resources

About Us

We’re a bunch of creatives, comprising of Product Designers, Print Designers & Design Enthusiasts. All for the love of Design.