Metrics for Impact: Elevating Design in the Business Landscape

About the Speaker

As Experience Design Director at denkwerk – one of the leading digital agencies in Germany – Sandra Griffel has been responsible for the development and implementation of highly innovative digital products, B2B and B2C services and complex platforms for more than 20 years. As a lighting role model, she is experienced in leading interdisciplinary teams of experience and strategic designers as well as analysts / researchers in developing sophisticated, insight-based and cutting-edge solutions that uncompromisingly align key business drivers with user needs.

About the Session

Effective use of metrics offers a compelling way to highlight the importance and impact of design in business. Too often, design is associated only with branding and usability, even though designers today influence a wide range of business innovations. We show how a sophisticated but simple system of metrics and key indicators, based on qualitative and quantitative data, can be built and maintained across different areas of the business. These metrics are critical to clearly quantify the impact of design on user experience, business success and the environment.

The framework we developed has already been applied by various clients and presented several times within the community via workshops and talks at conferences and media formats (Interaction 23 Zurich, Redux IXDA Berlin, W&V Podcast, LinkedIn Live Event, Service Design Global Conference 23 Berlin, PUSH UX Munich).

Early Bird Tickets

Workshop tickets will be announced next week

All prices are in USD


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