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Beyond the UX Tipping Point

MONDAY, NOV. 4 | 9.40 AM

For the longest time, making a great experience for the user was a business-strategy luxury item. A great product only had to work and ship. A great experience was a nice-to-have, not a requirement. Times have changed. The cost of delivering a product is no longer a barrier to entry. Quality is no longer a differentiator. What’s left? The user’s experience.

Every part of the organization must be infused with an understanding of great design. Your organization has to cross the UX Tipping Point. You must increase everyone’s exposure to users, communicate a solid experience vision, and install a culture of continual learning. With that, design will become your organization’s competitive advantage.

Jared will show you and your team:

  • Which path organizations take to become design-infused
  • How a centralized UX team is a stepping stone to a more UX capable organization
  • Why the market needs to demand a better experience before it will matter
  • What your organization will need to do to cross the UX Tipping Point

About the Speaker

Jared M. Spool is a Maker of Awesomeness at Center Centre – UIE. Center Centre is the school he started with Leslie Jensen-Inman to create industry-ready User Experience Designers. UIE is Center Centre’s professional development arm, dedicated to understanding what it takes for organizations to produce competitively great products and services.

In the 43 years he’s been in the tech field, he’s worked with hundreds of organizations, written two books, published hundreds of articles and podcasts, and tours the world speaking to audiences everywhere. When he can, he does his laundry in Andover, Massachusetts.

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Jared Spool

Maker of Awesomeness at Center Centre

Design Leadership Summit 2019 Speakers

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