Shaping Vision –
Connecting the Digital + the Physical @ Uber

Dana is a Design Manager @ Uber with 12+ years of experience in the field. Originally from Israel, she started her career in Web Design, switching to Gaming then found her focus in Interaction and Product design. She spent 8+ years of her career as a Design Lead at Google, the majority of which in Google Maps where she led design for Driving and Street View Experiences. She was also the Design Lead for Cardboard Camera, named one of “2015 Best Apps” by Mashable. Her passion lies in where technology and design meet to improve people’s lives and designing end-to-end from the physical to the digital. She is also excited about mentorship and supporting designers in their growth process and is a mentor in the Seattle Hexagon UX community.

Danielle’s career has taken a meandering path across traditional mediums, digital platforms and built environments. This diverse experience is the foundation for her current role at Uber where she is focused on enhancing the end-to-end journey for riders and drivers through the design of physical interventions and touchpoints that create a positive brand impression.