Beyond Pixels: The Impact Past Design
About the Session
As we go through a paradigm shift in our profession through the advent of AI and its impact we need to explore craft amplifiers: the soft and technical skills that extend design’s influence beyond the interface and materialize into outcomes that matter for both customers and the business. Most importantly, they provide common and necessary footing for us to navigate and evolve ourselves as design, and tech as a whole is forced to transform. Join Lenny and Armin as they discussion the 4 main craft amplifiers: Business acumen, Data fluency, Stakeholder management, and Technical acumen that are key to taking work beyond the pixel and into the heart of business impact. In this session, they’ll draw from decades of experience leading teams and provide strategies and frameworks they’re using to up-skill them and their teams for the new working landscape.
About the Speaker
Lenny Laurier is a Product Design Director at Intuit, leading design for QuickBooks Workforce Solutions. He’s known for turning the abstract into the concrete—guiding teams to deliver thoughtful, beautiful experiences that drive real business and customer impact. At Intuit, he’s previously directed design for TurboTax, helping millions of users achieve financial prosperity. With experience leading design teams from startup to enterprise, Lenny has built high-performing organizations and driven zero-to-one and growth initiatives alike. He’s passionate about elevating craft, scaling design rigor, and shaping products that empower people in their work and lives.
Beyond Pixels: The Impact Past Design
About the Session
As we go through a paradigm shift in our profession through the advent of AI and its impact we need to explore craft amplifiers: the soft and technical skills that extend design’s influence beyond the interface and materialize into outcomes that matter for both customers and the business. Most importantly, they provide common and necessary footing for us to navigate and evolve ourselves as design, and tech as a whole is forced to transform. Join Lenny and Armin as they discussion the 4 main craft amplifiers: Business acumen, Data fluency, Stakeholder management, and Technical acumen that are key to taking work beyond the pixel and into the heart of business impact. In this session, they’ll draw from decades of experience leading teams and provide strategies and frameworks they’re using to up-skill them and their teams for the new working landscape.
About the Speaker
Lenny Laurier is a Product Design Director at Intuit, leading design for QuickBooks Workforce Solutions. He’s known for turning the abstract into the concrete—guiding teams to deliver thoughtful, beautiful experiences that drive real business and customer impact. At Intuit, he’s previously directed design for TurboTax, helping millions of users achieve financial prosperity. With experience leading design teams from startup to enterprise, Lenny has built high-performing organizations and driven zero-to-one and growth initiatives alike. He’s passionate about elevating craft, scaling design rigor, and shaping products that empower people in their work and lives.
Beyond Pixels: The Impact Past Design
About the Session
As we go through a paradigm shift in our profession through the advent of AI and its impact we need to explore craft amplifiers: the soft and technical skills that extend design’s influence beyond the interface and materialize into outcomes that matter for both customers and the business. Most importantly, they provide common and necessary footing for us to navigate and evolve ourselves as design, and tech as a whole is forced to transform. Join Lenny and Armin as they discussion the 4 main craft amplifiers: Business acumen, Data fluency, Stakeholder management, and Technical acumen that are key to taking work beyond the pixel and into the heart of business impact. In this session, they’ll draw from decades of experience leading teams and provide strategies and frameworks they’re using to up-skill them and their teams for the new working landscape.
About the Speaker
Lenny Laurier is a Product Design Director at Intuit, leading design for QuickBooks Workforce Solutions. He’s known for turning the abstract into the concrete—guiding teams to deliver thoughtful, beautiful experiences that drive real business and customer impact. At Intuit, he’s previously directed design for TurboTax, helping millions of users achieve financial prosperity. With experience leading design teams from startup to enterprise, Lenny has built high-performing organizations and driven zero-to-one and growth initiatives alike. He’s passionate about elevating craft, scaling design rigor, and shaping products that empower people in their work and lives.
