About the Speaker
Jessa Parette is Head of Design for Byte by Yum!, the AI-driven platform powering Taco Bell, KFC, Pizza Hut, and The Habit Burger Grill across 55,000+ restaurants worldwide. She leads end-to-end experience strategy, design systems, branding, and organizational operations, overseeing design as both a creative discipline and a business function with P&L ownership, procurement, and risk management responsibilities. Her career spans leadership roles at Walmart, Capital One, and Yum!, where she has scaled design systems, driven compliance and audit remediation, and built high-performing global teams. At Yum!, Jessa is at the forefront of shaping human-centered, AI-driven enterprise platforms that serve millions of customers and team members daily. A frequent conference speaker and thought leader, she is recognized for turning design into a strategic enabler of growth, innovation, and operational excellence in one of the world’s most complex and high-volume industries.
About the Session
As AI reshapes how we order, work, and interact, design leaders face an unprecedented challenge: how do you create intuitive, human-centered experiences across massive enterprise ecosystems that serve millions of users daily? In this talk, Jessa Parette, Head of Design for the world’s largest AI-driven restaurant technology platform, shares the principles and frameworks she has developed while leading design across customer-facing commerce, team-member operational systems, and enterprise-grade platforms. Drawing from experience scaling design for one of the most complex and global industries, Jessa will demonstrate how to design for anticipation, intent, and recovery when interactions may be voice-driven, screenless, or AI-automated—where reliability, trust, and clarity are mission-critical. The talk also explores the ethics and trust dynamics of AI experiences in high-volume, real-world environments, and what it takes for design executives to shape strategy, manage risk, and enable business growth at global scale.
About the Speaker
Jessa Parette is Head of Design for Byte by Yum!, the AI-driven platform powering Taco Bell, KFC, Pizza Hut, and The Habit Burger Grill across 55,000+ restaurants worldwide. She leads end-to-end experience strategy, design systems, branding, and organizational operations, overseeing design as both a creative discipline and a business function with P&L ownership, procurement, and risk management responsibilities. Her career spans leadership roles at Walmart, Capital One, and Yum!, where she has scaled design systems, driven compliance and audit remediation, and built high-performing global teams. At Yum!, Jessa is at the forefront of shaping human-centered, AI-driven enterprise platforms that serve millions of customers and team members daily. A frequent conference speaker and thought leader, she is recognized for turning design into a strategic enabler of growth, innovation, and operational excellence in one of the world’s most complex and high-volume industries.
About the Session
As AI reshapes how we order, work, and interact, design leaders face an unprecedented challenge: how do you create intuitive, human-centered experiences across massive enterprise ecosystems that serve millions of users daily? In this talk, Jessa Parette, Head of Design for the world’s largest AI-driven restaurant technology platform, shares the principles and frameworks she has developed while leading design across customer-facing commerce, team-member operational systems, and enterprise-grade platforms. Drawing from experience scaling design for one of the most complex and global industries, Jessa will demonstrate how to design for anticipation, intent, and recovery when interactions may be voice-driven, screenless, or AI-automated—where reliability, trust, and clarity are mission-critical. The talk also explores the ethics and trust dynamics of AI experiences in high-volume, real-world environments, and what it takes for design executives to shape strategy, manage risk, and enable business growth at global scale.
About the Speaker
Jessa Parette is Head of Design for Byte by Yum!, the AI-driven platform powering Taco Bell, KFC, Pizza Hut, and The Habit Burger Grill across 55,000+ restaurants worldwide. She leads end-to-end experience strategy, design systems, branding, and organizational operations, overseeing design as both a creative discipline and a business function with P&L ownership, procurement, and risk management responsibilities. Her career spans leadership roles at Walmart, Capital One, and Yum!, where she has scaled design systems, driven compliance and audit remediation, and built high-performing global teams. At Yum!, Jessa is at the forefront of shaping human-centered, AI-driven enterprise platforms that serve millions of customers and team members daily. A frequent conference speaker and thought leader, she is recognized for turning design into a strategic enabler of growth, innovation, and operational excellence in one of the world’s most complex and high-volume industries.
About the Session
As AI reshapes how we order, work, and interact, design leaders face an unprecedented challenge: how do you create intuitive, human-centered experiences across massive enterprise ecosystems that serve millions of users daily? In this talk, Jessa Parette, Head of Design for the world’s largest AI-driven restaurant technology platform, shares the principles and frameworks she has developed while leading design across customer-facing commerce, team-member operational systems, and enterprise-grade platforms. Drawing from experience scaling design for one of the most complex and global industries, Jessa will demonstrate how to design for anticipation, intent, and recovery when interactions may be voice-driven, screenless, or AI-automated—where reliability, trust, and clarity are mission-critical. The talk also explores the ethics and trust dynamics of AI experiences in high-volume, real-world environments, and what it takes for design executives to shape strategy, manage risk, and enable business growth at global scale.
