Femke van Schoonhoven

Femke van Schoonhoven

Design Manager

,

Gusto

The Influential Product Designer: Strategic Impact Workshop

About the Session

Building on the foundational concepts from "The Influential Product Designer" talk, this hands-on workshop gives participants practical experience with the frameworks and communication skills needed to move from execution to strategic influence within their product teams. Section 1: Product Strategy Foundations From Product Designer to Product Thinking Designer What sets product thinking designers apart Hands-on Activity: "Envisioning Your Headline of the Future" exercise Team Challenge: Hypothetical impact vs effort prioritization exercise using real project examples Section 2: Principle-Driven Design Crafting Principles That Guide Decisions The different altitudes of principles and what makes them effective How to use principles to defend design decisions Workshop Activity: Small groups practice principle writing using participants' actual projects Section 3: Strategic Communication Leading Through Influence Making Your Work Memorable Managing up vs managing down - adapting your approach Interactive Mapping: Stakeholder influence and support analysis for participants' real situations Role-Play Practice: Presenting the same design rationale to different stakeholder types (PM, engineer, executive)

About the Speaker

Femke is a design lead at Gusto who started her career at tech giant Uber and Canadian fintech Wealthsimple. You can often find Femke creating videos on YouTube or recording her podcast Design Life. Femke currently lives on Vancouver Island, Canada.

Femke van Schoonhoven

Femke van Schoonhoven

Design Manager

,

Gusto

The Influential Product Designer: Strategic Impact Workshop

About the Session

Building on the foundational concepts from "The Influential Product Designer" talk, this hands-on workshop gives participants practical experience with the frameworks and communication skills needed to move from execution to strategic influence within their product teams. Section 1: Product Strategy Foundations From Product Designer to Product Thinking Designer What sets product thinking designers apart Hands-on Activity: "Envisioning Your Headline of the Future" exercise Team Challenge: Hypothetical impact vs effort prioritization exercise using real project examples Section 2: Principle-Driven Design Crafting Principles That Guide Decisions The different altitudes of principles and what makes them effective How to use principles to defend design decisions Workshop Activity: Small groups practice principle writing using participants' actual projects Section 3: Strategic Communication Leading Through Influence Making Your Work Memorable Managing up vs managing down - adapting your approach Interactive Mapping: Stakeholder influence and support analysis for participants' real situations Role-Play Practice: Presenting the same design rationale to different stakeholder types (PM, engineer, executive)

About the Speaker

Femke is a design lead at Gusto who started her career at tech giant Uber and Canadian fintech Wealthsimple. You can often find Femke creating videos on YouTube or recording her podcast Design Life. Femke currently lives on Vancouver Island, Canada.

Femke van Schoonhoven

Femke van Schoonhoven

Design Manager

,

Gusto

The Influential Product Designer: Strategic Impact Workshop

About the Session

Building on the foundational concepts from "The Influential Product Designer" talk, this hands-on workshop gives participants practical experience with the frameworks and communication skills needed to move from execution to strategic influence within their product teams. Section 1: Product Strategy Foundations From Product Designer to Product Thinking Designer What sets product thinking designers apart Hands-on Activity: "Envisioning Your Headline of the Future" exercise Team Challenge: Hypothetical impact vs effort prioritization exercise using real project examples Section 2: Principle-Driven Design Crafting Principles That Guide Decisions The different altitudes of principles and what makes them effective How to use principles to defend design decisions Workshop Activity: Small groups practice principle writing using participants' actual projects Section 3: Strategic Communication Leading Through Influence Making Your Work Memorable Managing up vs managing down - adapting your approach Interactive Mapping: Stakeholder influence and support analysis for participants' real situations Role-Play Practice: Presenting the same design rationale to different stakeholder types (PM, engineer, executive)

About the Speaker

Femke is a design lead at Gusto who started her career at tech giant Uber and Canadian fintech Wealthsimple. You can often find Femke creating videos on YouTube or recording her podcast Design Life. Femke currently lives on Vancouver Island, Canada.

© 2025 DesignX Community | All rights reserved
Design Leadership Summit is a DesignX experience

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© 2025 DesignX Community | All rights reserved
Design Leadership Summit is a DesignX experience

Proudly brought to you by

© 2025 DesignX Community | All rights reserved. Design Leadership Summit is a DesignX experience

Proudly brought to you by