Connecting the Digital + the Physical @ Uber
Dana Bright & Danielle Lindsay-Chung
Jen Cardello
Talk brief
Playbook for scaling User Research across a recently transformed agile enterprise including over 400 scrum teams. How to listen, diagnose, and put in place key initiatives to navigate and deliver value amidst tremendous change.
About the Speaker
Jen has spent over 20 years helping organizations optimize human-centered design to gain business advantage and build customer value. She currently leads Fidelity’s User Experience Research & Insights team. Her expertise is in scaling design and research capability across agile organizations through the development of measurement frameworks, systems, and services.
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Embracing the Chaos
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Learning Loop in Design
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Four Archetypes of the Complete Design Leader
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Designing For Trust
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State of Design Leadership
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Platform Design & Content Strategy
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Using Stories to Inspire Teams
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Leading Growth Driven Design
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Operationalizing Design from the Ground Up
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Scaling Design
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Scaling User Research
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