1. Talks
  2.  • Dana Bright & Danielle Lindsay-Chung – Shaping Vision
Connecting the Digital + the Physical @ Uber
Dana Bright & Danielle Lindsay-Chung
Talk brief
In this talk, we will talk about shaping the vision to solve for Uber’s riders needs at the Airport environment via connecting the Digital and Physical. We will cover the research insights that informed the team to build and shape our vision and how we made it a reality – working cross-collaboratively, diving into 3 real-world examples in solving for those customer needs – from Airport kiosk in Toronto, Wayfinding in Seattle and zero wait pickup in Portland
About the Speaker
Dana Bright DESIGN MANAGER, UBER Dana is a Design Manager @ Uber with 12+ years of experience in the field. Originally from Israel, she started her career in Web Design, switching to Gaming then found her focus in Interaction and Product design. She spent 8+ years of her career as a Design Lead at Google, the majority of which in Google Maps where she led design for Driving and Street View Experiences. She was also the Design Lead for Cardboard Camera, named one of “2015 Best Apps” by Mashable. Her passion lies in where technology and design meet to improve people’s lives and designing end-to-end from the physical to the digital. She is also excited about mentorship and supporting designers in their growth process and is a mentor in the Seattle Hexagon UX community. -- Danielle Lindsay-Chung DESIGNER, UBER Danielle’s career has taken a meandering path across traditional mediums, digital platforms and built environments. This diverse experience is the foundation for her current role at Uber where she is focused on enhancing the end-to-end journey for riders and drivers through the design of physical interventions and touchpoints that create a positive brand impression.

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