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4 Archetypes of the Complete Design Leader

TUESDAY, NOV. 5 | 11.45 AM

Design at scale is perhaps the most interesting challenge facing the design industry right now. How do you maintain quality and not get bogged down as your team grows? Much of the discussion focuses on systems and processes, but that starting with systems runs exactly contrary to the true value that design brings to companies, which is a humanistic and creative problem-framing and problem-solving approach. In other words, this focus on systems could ironically undercut design’s potential within organizations. In this talk, Peter will stress how “Design at Scale” is humanism at scale, and share what’s needed to keep people at the center of this work

About the Speaker

Peter Merholz has been active in digital design and product for 25 years, most notably in building premier user experience consultancy, Adaptive Path, and now a design executive and product leader. He co-wrote Org Design for Design Orgs (O’Reilly), the first book focused on the organizational, managerial, and operational challenges of building in-house design teams.

Peter Merholz 1

Peter Merholz

Co-founder, Adaptive Path & Co-Author, Org Design for Design Orgs

Design Leadership Summit 2019 Speakers

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