1. Design Leadership Summit 2019
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  2. Schedule
    3.  » Elizabeth McGuane

Platform Design & Content Strategy

TUESDAY, NOV. 5 | 11.30 AM

Products often start growing organically, even chaotically. But at a certain point, it becomes crucial to define the future of your ecosystem, so you can focus your investment and empower teams to make better decisions. UX can play a pivotal part in that process by simplifying key concepts and creating a clear model of the future. Elizabeth will talk about how her skillset as a content strategist has helped her describe the fundamental parts of complex products — and how those same skills can help your product not just grow, but evolve.

About the Speaker

Elizabeth leads UX — including design, content strategy, research and UX development — for Shopify’s app platform, creating experiences for the developers who make apps and the Shopify merchants who use them. A content strategist who has worked in UX for 13 years, she previously led the content design practice at Intercom.
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Elizabeth McGuane 1

Elizabeth McGuane

Sr. UX Manager, Shopify

Design Leadership Summit 2019 Speakers

Dan
Daniela
Peter
Chetana Deorah
Dave Malouf
Davis Neable
Jared Spool
Jasmine Friedl
Jenna Bilotta
Kaaren Hanson
Pradeep Nayar
Shipra Kayan
Tanner Christensen
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