Platform Design & Content Strategy
TUESDAY, NOV. 5 | 11.30 AM
Products often start growing organically, even chaotically. But at a certain point, it becomes crucial to define the future of your ecosystem, so you can focus your investment and empower teams to make better decisions. UX can play a pivotal part in that process by simplifying key concepts and creating a clear model of the future. Elizabeth will talk about how her skillset as a content strategist has helped her describe the fundamental parts of complex products — and how those same skills can help your product not just grow, but evolve.
About the Speaker
Elizabeth leads UX — including design, content strategy, research and UX development — for Shopify’s app platform, creating experiences for the developers who make apps and the Shopify merchants who use them. A content strategist who has worked in UX for 13 years, she previously led the content design practice at Intercom.
Elizabeth McGuane
Sr. UX Manager, Shopify
Design Leadership Summit 2019 Speakers
An initiative of DesignX Community