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  • Wednesday, January 29, 12:00 PM

Leading Creativity for Growth: Building Teams, Expanding Capabilities, and Elevating Design's Role in Business Success

  • Maryam Cristillo
  • ,
  • Senior Creative Manager
  • ,
  • Lindt & Sprüngli
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About the Speaker

My superpower as a creative lies in transforming insights into human-centered storytelling that connects across all touch points. I combine visionary thinking with practical leadership, which lets me guide diverse, multidisciplinary teams with a balance of calm, energy, and perspective. I really tune into what consumers need, and I create a safe, inclusive environment that empowers my team to think boldly and push creative boundaries. With a strategic mindset and a commitment to impactful design, I’m able to elevate brand stories in a way that makes them memorable and highly effective in reaching and resonating with audiences.

About the Session

As a creative leader, I’ve spent my career building multidisciplinary teams, growing capabilities, and aligning creativity with business strategy to drive tangible results. One of my proudest accomplishments was becoming the first creative to present on stage at our National Sales Meeting—a historic moment that demonstrated the power of integrating design perspectives into high-level business conversations.

In this presentation, I’ll share my journey of leading creative teams to success, from fostering a collaborative spirit and embracing a design-thinking mindset to scaling capabilities that meet evolving market demands. I’ll discuss how these strategies not only elevated the role of design within my organization but also contributed to measurable brand and business growth.

Attendees will gain insights into:

1. How to empower teams and cultivate a culture of innovation.
2. Practical frameworks for using design to drive growth and connection.

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FAQs

What is the cancellation policy, in case something comes up and I cannot attend anymore?

While the time is going to fly by fast, we do understand it’s tough to estimate your workload, schedule, and life in advance.
You can get a 100% refund if you cancel up to a month before the summit. You can also request a 50% refund up to two weeks before the summit.

Do you have any hotel recommendations?

We’re working on getting some preferred rates for hotels close to the summit venue. We’ll keep you posted.

What does the summit price include?

Your ticket includes the access to the conference, an invite to the summit app and slack group. You’ll also get access to the DLS official party, some way cool swag, and all the fun activities we have planned at the event.

I need a visa in order to come to Canada for the Design Leadership Summit. Can you help with this?

Yes, we can write you a letter of recommendation for you to apply for a visa. Email support@designx.community your name, business address, and ticket order number. Please check with your local government office for any visas waiting periods

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We’re a bunch of creatives, comprising of Product Designers, Print Designers & Design Enthusiasts. All for the love of Design.