🗓 4:00 PM EST, December 6th

Kennedy, Kraft, and Kranz :: Leadership Lessons from Apollo

Bob Baxley, 
Senior Vice-President, Design and Experience, ThoughtSpot

About the Speaker

Bob Baxley is a design executive, advisor, mentor, and advocate who has built, managed, and led UX teams at some of Silicon Valley’s most respected companies including Apple, Pinterest, Yahoo!, and elsewhere. With a career spanning over three decades, Bob played a pivotal role in the design of the Apple Online Store, Yahoo! Answers, the AppleStore App, Buyable Pins, and ClarisWorks – products that have been used by hundreds of millions of people around the world. Currently, Bob serves as the Senior Vice-President of Design at ThoughtSpot, a business intelligence and data analytics platform. Committed to recruiting and inspiring the next generation of designers Bob also mentors individuals and advises organizations that are working to improve the profession and practice of digital product design.

About the Session

Between 1968 and 1972, NASA sent a total of 24 people into lunar orbit on nine different missions, with six of those landing on the moon’s surface. It is an accomplishment that continues to inspire billions some half century after Gene Cernan left the last boot print on our nearest celestial neighbor. How did one organization accomplish such an audacious and complicated task in less than a decade? It’s a questions worth exploring and one that holds countless lessons for us as leaders. In this session Bob will share observations about the role of vision, process, and people as illustrated by Kennedy’s speech calling for the Apollo program, the design and culture of Mission Control as envisioned by Christopher Kraft, and the role of Gene Kranz and his team of mission controllers as they encountered unexpected issues during the final moments of the Apollo 11 landing in 1969. And when all the talk of space travel is done, Bob will share some thoughts on how these three facets of leadership relate to the challenges and opportunities of design leadership.


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