🗓 10:45 AM EST, December 6th

Advancing Your Design Practice

Andy Vitale, 
Executive Vice President, Design, Rocket Mortgage

About the Speaker

I am the Executive Vice President of Design at Rocket Mortgage, the nation's #1 mortgage lender where I lead a team focused on transforming the mortgage lending experience for millions of people who want to buy or refinance a home, as well as professional partners across the lending and real estate spectrum. Throughout my career, I have built, scaled and led world-class design teams that elevate the role of design as an organizational competence and a competitive advantage. His experience ranges from startups to Fortune 500 companies spanning the fintech, health, technology and eCommerce industries. Andy inspires and empowers teams to solve problems with a human-centered approach and create meaningful products and experiences that drive successful outcomes. I'm passionate about educating and inspiring the next generation of designers and leaders. As a member of Adobe’s Design Circle, I work with other design leaders to drive positive impact across the design community and society at large. I serve as an adjunct professor for Kent State University’s User Experience Design graduate program as well as on the advisory board for several professional organizations and educational institutions. I also co-host the Surfacing Podcast, which explores the societal change spurred by digital platforms.

About the Session

As organizations become more customer-centric and embrace Design to solve problems, there is a greater demand for Design to scale. However, there are varying levels of design maturity and understanding of how to unlock the full potential of Design to impact the organization. While there is no one-size-fits-all solution, it takes more than strong leadership or talented designers to scale and mature the practice to evolve from a team, or function, to an organizational competence. It requires building the right foundation, cultivating key relationships and finding new ways to add value. Andy Vitale has grown Design in large matrixed organizations such as 3M, Polaris, SunTrust, Truist and Rocket Companies. In this session Andy will share some of the tactics that have been successful, as well as others that provided great learning opportunities. Attendees will learn to: • Why it's necessary to create a strong foundation for Design and what it takes to build it • The importance of creating and cultivating a community of practice • How to identify new ways to add value and make them tangible • Approaches to scale and mature Design in companies regardless of complexity or understanding of Design


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